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Monday, 15 April 2013

3 Budget Friendly Ways to Reward Great Customer Service

Posted on 11:40 by Unknown
by: Brooks Webb

When a Support agent offers great Customer Service, how do you track it and how do you reward it?  Here are a few methods I've relied on that go over extremely well with my team. If your department is working with a limited budget, these are great ways to reward performance with minimal impact to your bottom line.

1.  The Quality Assurance team buys lunch - If you have a QA team that reviews calls and grades them on certain criteria, you're going to end each month with a top performer.  If you have no budget, ask the management team or QA team to throw in a couple of bucks.  You're using some of your own money, but the increased morale and continued performance will certainly out weigh the costs. 

2. Best Interaction of the Week is rewarded with extended break/lunch - Whenever an agent ends a call and feels that it went exceptionally well, ask them to send you the details of the interaction.  After proper vetting, determine if it's deserving of Best Interaction of the Week.  You'll need to dedicate the time to vet the interaction, but if it's not deserving of a prize, you'll have a great opportunity to coach your agent on what needs improving.  At the end of the week, put all of the winning interactions into a hat and pull out a name.  Prizes can be as simple as 15 minutes added to the agent's lunch hour, an extra 15 minute break, or even a chance to beat the traffic by leaving a few minutes early. 

3. Perfect Customer Satisfaction Surveys result in time off - You might want to run this one by upper level management first, but if you track Customer Satisfaction (CSAT) on a weekly basis, reward your all-stars.  If someone gets 4 weeks in a row of perfect CSAT surveys, they are leading your team to success! Not only are they doing a great job with each customer interaction, but their good habits will likely spread throughout the rest of the team.  For their efforts, reward them with extra time off.

If you're a call center agent, what would you like in return for great customer service?  If you're a manager/supervisor, what have you tried and what works best?  We would love to get your input! 




 
Brooks Webb is the Manager of the Premier Support team at iContact, where his team handles all second level support inquiries, including Billing Support, Level 2 Technical Support, and Support for all Top Level Managed Accounts. Follow Brooks on Twitter @WBrooksWebb
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Friday, 12 April 2013

Vintage Social Networking!

Posted on 13:14 by Unknown

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Monday, 1 April 2013

Metric of the Day? Try Metric of the Year!

Posted on 13:15 by Unknown

When call center professionals are asked what their most important “Metric of the Day” should be, their first thoughts probably spin around service level, response times, or abandonment rates. But more and more of us are realizing that it is indeed Customer Satisfaction (CSAT).  If not CSAT; it should be.  In today’s world of limitless possibilities of who to do business with, and the global visibility created by Social Media, customer satisfaction has become top priority for most companies.  Without our customers, where would we be?   Not only should CSAT be the metric of the day, but it should be the metric of the week, month, and year!
 
Here at iContact, CSAT is our driving force behind the day-to-day operations of our team.  We are so heavily focused on CSAT, that we have a running counter on our website dedicated to the metric.  Anyone can see how we’re doing at any point in time.  If we’re not doing so hot, EVERYONE sees it; and that’s okay.  If we need to improve, we need to improve.  We also need to be held accountable.  On the other hand, if we’re doing great; EVERYONE sees it! Of course we like that too.  

When we’re doing a great job, we not only recognize the team as a whole, but we also recognize each individual on a daily basis through various channels.  It might be a verbal “pat on the back”, a formal token of appreciation, an email that our upper-level management team is copied on, or my personal favorite…the Global Call Center of the Year Award!  In 2011, iContact was the winner of the ICMI Global Call Center of the Year Award for Small to Medium-Sized Call Centers.  Instead of keeping it in a display case, we pass it around based on performance.  Whoever has excelled with CSAT gets to display the award on their desk.   Our Product Experts are the ones, who truly earned the award, so why shouldn’t one of them have the opportunity to display it each and every day?    

Overall, Customer Satisfaction is not only the Metric of the Day, but it’s what keeps each of us going.  Whether it’s helping a small business get on their feet by sending out their first Email to 100 customers, or helping a large business send to 1,000,000 customers, the goal is to make someone’s life easier and to help their business grow.  If you can do that with a smile on your face before, during, and after the call, you’re going to enjoy your day, and you’re going to feel that you’ve accomplished something.  So not only is CSAT important for the business need, it’s important for the Expert’s needs as well.  CSAT should forever and always be the metric of the day, week, month, and year.  If it’s not, you’re doing something wrong.
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